#02 — Landing Page
The 2nd week has arrived! My product's core features have all been constructed, so this week I'm focusing on the landing page. I also explain some topics about the delayed effects of promotions.
Hello there 🙋♂️,
I warmly welcome 8 new subscribers to Ivan's Weekly Focus.
It is the newsletter where I share every week's focus for the current week. Here I analyze my indie-making journey's accomplishments as well. Sometimes I try to share insights or impressions. Also, I mention tools or techniques for increasing productivity and post some useful links.
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✅ Productivity Tip
💁♂️ Create special “green” tasks in your to-do list.
I’ve read about such an approach somewhere in the blogs, and I liked the idea. It means that you have to create special tasks for every day, which you would like to do at any time. Something that, after finishing, will make you closer to your goals and bring you pleasure. Something you want to do but are currently unable to.
Why is it needed? If the list only consists of time-consuming tasks that must be completed, it will be difficult to even begin checking this to-do list. However, the green task is enjoyable, and you prefer to begin with it. And it will provide the first impulse for your day as well as the energy to carry on.
By taking this approach, you will kill procrastination and build the habit of completing your daily plan. To be honest, I started it a week ago, and I am impressed with how well it is going. I encourage you to try the same.
The cumulative effect of social media activity
I want to speak about the promotion of the results of your work. I found it interesting that many people, including me, very often wait for immediate effects after they do something. It could be on social media, a blog, or any other type of publication that has been left somewhere.
It doesn't work because you want to get dopamine as soon as you publish something by social proofing it. Likes, comments, and some kind of social approval. This peculiarity is actively exploited by social networks.
In the case of more serious content, it does not work as well as viral content or just memes. We need to keep our patience. To fight your imposter syndrome, I recommend imagining that your publication is a seed. And you, as a farmer, just put it in the ground, and what you have to do next is wait while it sprouts.
Promotion is a strategy. You leave pieces of content out there like footprints, and hunters will find the paths. People won't see it immediately, but they will likely find their way to your content or goods.
I was shocked by the responses to my tweets, which I sent two or three days ago. I had no doubts and enjoyed it. Because it boosts your endorphin levels for several days, it encourages you to keep going as opposed to just posting on social media. Take your time. Stay doing what you're doing, keep going, and harvest when the time comes.
🧘♂️ Next Week Focus
Over the past week, I've considered creating a landing page, but I wanted to stick to the plan and complete my website first. I succeeded, so my strategy for the following week is to create a landing page for my project and follow its progress. Additionally, I want to add some potential clients to the waitlist. Pre-sale is something I haven't decided on yet, but I can still try it.
👀 Ivan's Week Progress
There are updates for Week 01, the first in 2023.
If you would like to get the full list of details, including real MRR and revenue numbers, feel free to join and subscribe to membership. Every Saturday at 12 p.m., I post updates on BMC under the special plan, “Build in Public”
Good news! I did stick to my focus for the week, and I restored my old website. There is still a lot of work to be done, and not all of it is to my liking. I have a big plan for what to do next, but at least now it is possible to write a blog as it was before. How does the main page look now?
Check it out here ➤ klimchuk.dev
There are a few pretty old posts if you are interested.
Even if my goal was to restore my personal website, I could not stop building. And I finished with the most interesting part of my project — the assessment page. I’ve collected all questions under the topics and implemented statistics for every topic. But the most difficult part was the overall calculation. I tried to make it usable and useful for those who would read the documents. I hope that you will like it, too. Here are some screenshots of how it appears.
Additionally, I’ve created a new Twitter account for the project to be able to post updates from it. I am not sure if I really need it, but sometimes it is more convenient to mention the product account than post the link. By the way, you can follow it — @GrowthReviewTpl.
— I made some new connections on LinkedIn, but the goal of 2,000 connections is still not reached. It is a pretty active social network, but it works by its own rules, so for me, it is like a black box yet. I'm not pushing it, but I'm also trying to grow it.
— I am planning to have a series of blog posts about my tools, but I have collected a short list of tools that I use every day. The list is not full, but these are the ones most actively used.
#buildinpublic in numbers
The numbers show small but stable growth. I like it!
Twitter: 208 followers, +41 new
Medium: 121 followers, no updates
Substack: 25 subscribers, +8 new
LinkedIn: 1084 followers, no updates yet
LinkedIn Newsletter: 274 subscribers, +8 new
MRR — see Naked Report: Week 01 — 2023.
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